B-F Brass Details Next Generation of Growth
FILED DECEMBER 14, 2018 In calendar 2019, Brown-Forman is beginning a new phase as long-time chief Paul Varga steps down, and Lawson Whiting takes on the role. Earlier this week, Lawson gave a preview of the next generation of focus markets, brands, channels and strategies during an investor day presentation. Read More
How Diageo Improved Performance by Changing its Portfolio Strategy
FILED DECEMBER 13, 2018 In 2018, the makeup of Diageo's portfolio looks significantly different than it did a decade ago. In addition to a number of smaller bolt-on acquisitions or sales, Diageo has: handed off the Cuervo business (which brought in about $482 million in revenue in 2012); jettisoned its entire wine division for $552 million; bought rising star Casamigos for about $1 billion; and the latest big portfolio change came earlier this year when the company announced it was selling 19 brands to Sazerac for $550 million [see WSD 11-12-2018]. Read More
Patron Chief Ed Brown Stepping Down
FILED DECEMBER 12, 2018 Patron Spirits president and ceo Ed Brown is retiring, effective December 31, after leading the company for the last two decades. No word on who, if anyone, will replace Ed since Bacardi fully acquired the company earlier this year [see WSD 01-22-2018]. Read More
The Golden Age of TV-Associated Branding?
FILED DECEMBER 11, 2018 It's a tough time to be a wine brand. The shelves are overly crowded and consumers aren't loyal to much beyond their usual price bracket. We've noticed recently that in addition to partnering with famous faces, a growing number of brands and companies are aligning themselves with popular TV shows and video games. Read More
Part II: Stoli USA on an "Aggressive Pace" to Expand, Reshape the Portfolio
FILED DECEMBER 10, 2018 Last week we published the first part of an interview with Stoli Group USA ceo Rudy Costello [see WSD 12-07-2018]. Today, we'll pick up right where we left off as Rudy talks about reevaluating route to market, pricing strategy and how Stoli views the marijuana category. Read More
Alert, Scott McCroskie to Succeed Ian Curle as Edrington Chief
FILED DECEMBER 7, 2018 After 15 years at the helm, Edrington ceo Ian Curle is retiring, effective April 2019. Current Edrington board member and managing director of The Macallan Scott McCroskie will take over the role. Read More
A Talk with Stoli USA Chief Rudy Costello
FILED DECEMBER 7, 2018 Stoli Group USA has gone through considerable growth in the five years since parent company SPI Group established its own operations in the US. Some of the more recent changes include a reorganization, and expanding beyond the vodka category with the addition of new brands such as Cenote tequila, Se Busca mezcal, purchasing Bayou Rum, Kah tequila and Kentucky Owl and taking over sales and distribution for Loch Lomond whiskies and Glen Scotia. Read More
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