Dear Client:   After an 18-month hiatus since their last in-person conference, VIBE once again brought together on-premise experts to share what exactly has been going on from the dining room floor to the C-suite over the course of the pandemic. Several key themes emerged across the three-day event, with some touching on new territory … Continue reading “Views from VIBE”

Dear Client:   During a webinar this week, Jon Moramarco, managing partner of BW166 and editor of the Gomberg-Fredrikson report, provided a preliminary look at California winery shipments through June, showing a 3.6% increase in shipments for the first half of the year.  For the quarter ended June, total shipments from California wineries were up … Continue reading “Wine’s On-Prem Share Likely Won’t Return to Pre-COVID Levels”

Dear Client: Today Vintage Wine Estates (VWE) hosted its first earnings call as a public company. You’ll recall, VWE went public as part of its merger with Bespoke Capital Acquisition Corp. (a special purpose acquisition company) earlier this year [see WSD 02-04-2021].VWE reported net revenue growth of 16% to $220.7 million for the fiscal year ended … Continue reading “VWE Sales up 16% in FY, Poised to Become a “Much Larger” Player”

Dear Client: Vintage Wine Estates announced today it is acquiring “substantially all of the assets” of direct-to-consumer platform Vinesse for $14 million in cash with a $2.5 million earnout over a three-year period subject to meeting certain revenue and profitability conditions, per a release. Vinesse was founded in 1993, and has accrued 60,000 members to its DTC … Continue reading “VWE to Acquire DTC Platform Vinesse”

Dear Client:  Yesterday we published the first part of our interview with Archer Roose co-founder and ceo Marian Leitner-Waldman [see WSD 09-27-2021]. Today we’ll pick up where we left off in the conversation. TARGETING FEMALE CONSUMERS IN A NEW WAY. As previously reported, actress Elizabeth Banks recently became a co-owner and chief creative officer for … Continue reading “Part II: The Future of $12-$20 Wine Segment is in Alternative Packaging”

Dear Client: New York-based canned wine company Archer Roose was founded in 2014 by husband and wife team Marian Leitner-Waldman and David Waldman. Since its inception, the company has doubled in sales every year, and earlier this year, actress Elizabeth Banks joined the company as a co-owner and chief creative officer. Your editor recently caught up with … Continue reading “Canned Wine Co. Archer Roose Aims to Democratize High Quality Wine”

Dear Client:  We’ve opined before in the virtual pages of WSD the importance of developing a strong digital strategy, particularly as consumers become increasingly comfortable with bev alc e-commerce.  Your editor recently caught up with Brown-Forman’s svp, chief information and advanced analytics officer, Tim Nall, to discuss how B-F thinks about optimizing its online presence … Continue reading “B-F CIO Talks Online Presence and Digital Strategy”

Dear Client:  The latest CGA report showed that 2021 on-premise sales are almost on par with 2019 levels [see WSD 09-20-2021]. CGA dug a little further into the latest on-premise stats during a recent webinar as well as how the Delta variant is impacting on-premise recovery in the US.  Importantly, the majority of consumers are … Continue reading “The Latest On-Premise Insights, From Delta Concerns to Top Categories”

Dear Client: OND (October, November, December) is a major selling season for wine and spirits. Indeed, Drizly typically sees sales spikes in Q4, with the biggest jump on New Year’s Eve. This year OND is still “shrouded in a bit of uncertainty,” said Drizly head of consumer insights Liz Paquette. As such, Drizly gathered a panel of … Continue reading “What Trends These Industry Experts Expect to See During OND”

Dear Client:  There have been some pretty big M&A deals this year, particularly in the wine industry, with Constellation Brands officially closing its sale of 30+ brands to E&J Gallo, Altria selling Ste. Michelle Wine Estates to a private equity firm, and the Vintage Wine Estates SPAC deal.  “What’s been missing from the market is … Continue reading “Current M&A Landscape: Macro Trends, Valuation Metrics and More”

Dear Client:  Last summer multiple large companies announced plans to pause advertising spend on social media platforms as part of a boycott to address the mismanagement of posts including hate speech and misinformation [see WSD 06-29-2020]. A handful of bev alc companies joined the boycott including Diageo, Beam Suntory, Brown-Forman and Pernod Ricard.  A few … Continue reading “Pernod’s #EngageResponsibly Initiative to Scale Up through Ad Leaders”

Dear Client: Table wine sales were down 7% and volumes were down 11.5% year-to-date to September 5 in total US multi-outlet + convenience channels, per the latest IRI report. That’s largely thanks to tough comps, particularly in the food channel, which accounts for the majority of wine sales. There were a handful of table wine brands actually … Continue reading “IRI: Top Wine Brands Find Success in C-Stores”

Dear Client: Anheuser-Busch’s Beyond Beer business unit, which includes brands like Babe wine, Cutwater Spirits, Social Club Seltzer, Hi-Ball energy and others, has created a new team within the division called Launchpad, led by Chelsea Phillips. Chelsea gave us the lowdown this week on Launchpad, the evolution of Babe wine and more. BABE INSPIRES LAUNCHPAD TEAM: “SUCCESS DOESN’T … Continue reading “How Babe Wine Inspired Anheuser-Busch’s New Beyond Beer Launchpad Team”

Dear Client:  Unless you’ve been living under a rock, you’ve seen the tremendous growth in the ready-to-drink segment. Indeed, IWSR expects the total RTD category (which includes hard seltzers) to grow from about 9.6% volume share of total bev alc to 22% by 2025.  As such, it’s probably not surprising that a lot of investment … Continue reading “Roundup: More than $150M Invested in RTD Segment in 2021”

Dear Client:  On Friday, Missouri filed its response to Florida-based Magnum Wine and Tastings’ petition for writ of certiorari, arguing why the Supreme Court should not hear the case.  BACKGROUND. In 2016, Magnum Wine and Tastings (aka Sarasota Wine Market) filed suit against Missouri arguing the state law that allowed retailers to sell, ship and … Continue reading “Missouri Argues Retailer Shipping Rules “Serve Unquestionably Legitimate, Non-Protectionist Interests””