SVB: Why (And How) Wine Brands Should Tap into Health & Wellness Trend
Dear Client: People are buying less wine these days. In 2019, wine volumes dipped slightly and sales were up just about 1%-2%. The problem isn't in the quality of wines, rather, the industry isn't giving consumers what they want, according to Rob McMillan, evp and founder Silicon Valley Bank's wine division. "[B]ased on the industry's current results, making … Continue reading "SVB: Why (And How) Wine Brands Should Tap into Health & Wellness Trend"