Dear Client:   In 2020, direct-to-consumer wine shipment volumes outpaced value growth as consumers gravitated towards lower priced wines. Indeed, the average price per bottle of wine shipped was down 9.5% to $36.83 for the year, per ShipCompliant's annual DTC report [see WSD 01-25-2021].  As such, the three regions with the lowest average bottle prices—the … Continue reading "Non-West Coast Wineries Report “Biggest Growth Ever” in DTC Shipments in 2020"