HUSA PREPARES FOR HEINKEN LIGHT ROLLOUT
Heineken USA chose Berlin Cameron United to run advertising for the national launch of Heineken Premium Light. The agency begins immediately but national rollout starts March 1, 2006 and will first be introduced in on-premise sectors. The brand was tested in Phoenix, Dallas, Providence and Tampa since the summer and did well with very little … Continue reading "HUSA PREPARES FOR HEINKEN LIGHT ROLLOUT"
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