Casamigos “On Track” to Meet Diageo Benchmarks
Dear Client:In 2017, Diageo purchased George Clooney's tequila brand, Casamigos, for a whopping $1 billion. There was a lot of "sticker shock and downright skepticism" over the price tag and Diageo's projection that the deal would reach its cost of capital by the fourth year of ownership. But turns out they're on track to do … Continue reading "Casamigos “On Track” to Meet Diageo Benchmarks"
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