Bernstein: Why You Shouldn’t Really Worry that Younger Consumers are Drinking Less

Dear Client: There's been a lot of discussion in recent years around consumers drinking less– particularly younger consumers– leading to the better-for-you trend including growth in the no & low alc segment. But just how much of an impact is the moderation trend having on bev alc industry volume growth? A recent note from Bernstein … Continue reading "Bernstein: Why You Shouldn’t Really Worry that Younger Consumers are Drinking Less"

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