Dear Client:Brown-Forman is not only tapping further into at-home consumption trends with new “can” packaging for an el Jimador Tequila cocktail mix, but going head to head with beer – particularly Mexican imports and flavored beers like Bud Light Lime, it seems. Beginning in December with California then rolling out to the remainder of the … Continue reading "B-F Targets Beer with El Jimador Cocktail in a Can"