Vodka Still King

Vodka was still king in the 4-weeks to October 16, although tequila gave it a run for its money, according to the latest scan data from Nielsen-tracked channels. The whiskey category as a whole was solid, with Irish whiskey taking a big lead. Cognac and prepared cocktails also had a strong 4-weeks. Here's a rundown of the leading categories, along with who is discounting the most:

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