Pernod and Fortune See Signs of Recovery
Things are starting to look up. Both Pernod Ricard and Fortune Brands said today in their earnings results that they're seeing signs of improvement in the US - most notably at the on-premise. Declines in traffic and trading down at restaurants and bars have been a big drag on the industry but there's light at the end of the tunnel. As a result, both companies plan to increase brand investment into the future.
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