Diageo/Bacardi Rum Battle Heats Up, Plus a Talk with Guy Smith
The Caribbean rum wars are continuing apace. After Diageo issued a bombshell of a press release yesterday (see WSD 02-23/10), Bacardi issued a brief retort, saying, "This issue is about one point - the appropriate use of approximately 2.7 billion dollars in taxpayer money. This isn't about where Diageo receives a free distillery, but about the proper use of federal tax dollars. Diageo has some explaining to do to the U.S. Congress and American people," said Patricia M. Neal, on behalf of Bacardi Corporation. When WSD requested elaboration from Bacardi, they indicated they had nothing more to add.