Barefoot and Menage a Trois Fastest Growing Wines Off-Premise

Out of the wines with the biggest dollar share in food, drug and convenience stores, Barefoot, Cavit Collection from Italy and Menage a Trois were fast growing superstars in the four-weeks to July 11, according to SymphonyIRI scan data. Keep in mind that this four-week period covers the Fourth of July holiday. In terms of dollar sales, Barefoot grew 24%, Cavit gained 19.3% and Menage a Trois rose 51%. In terms of volume, Barefoot was up 25.8%, Cavit 36.8% and Menage a Trois 57.8%. Note that Barefoot and Cavit both fall in the $5-$8 range, while Menage a Trois is priced between $8 and $11.

You are unauthorized to view this page.