Alert, Proximo Spirits Names New CEO

Proximo Spirits, Cuervo’s US subsidiary, has named Michael Keyes as president and ceo, effective February 4. Michael will be responsible for all operations and its affiliates in the US and Canada.

Michael joins Proximo from Brown-Forman, where he worked for more than 10 years, most recently as president, North America region.

“Mike is a proven leader with the right skills and experience to lead our most profitable markets,” says ceo of parent company Juan Domingo Beckmann.

You may recall, Mark Teasdale left Proximo in June to join Biggar and Leith [see WSD 06-15-2018].

Until later,
Your Editors

Emily Pennington –
Sarah Barrett –

“The older I grow the more I distrust the familiar doctrine that age brings wisdom.” – H. L. Mencken

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