A Talk with SMWE’s Ted Baseler
"It's a fantastic industry.... It is part art, part science, part agriculture, and part business," Ted Baseler, ceo of Ste Michelle Wine Estates, told us when describing the wine industry. WSD recently sat down with Ted who gave us some insights on his business, which managed to post growth in the recession, and the wine industry in general. Here's what he had to say as you, gentle reader, are a fly on the wall:
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