Winery CEOs Sound Off on Pricing, the Three-tier System and Millenials
Every year at the wine financial symposium Robert Smiley, PhD, the director of wine studies at UC Davis, releases the results of a survey given to the ceos of leading wine and distribution companies to take their temperature on the state of the industry. This year some of the participants included Alex Ryan from Duckhorn, Brian Vos from The Wine Group, Charles Merinoff from Charmer Sunbelt Group, Joe Gallo from E. & J. Gallo Winery and Rick Tigner from Kendall Jackson, among many others. These ceos were asked five questions on millennials, international sales, social media, pricing and the big issues going forward. Today we'll look at some of the most interesting and representative answers from the survey.