The topic glaring everyone in the face is the grape supply problem in California. "It was a short crop," Barbara Insel, president and ceo of Stonebridge Research Group recently told WSD, but it goes beyond the 2010 harvest. "The longer term problem is that nobody has really been planting.because large companies were trying to play the spot market." And you can't really blame them. "One of the things that happened during the recession when there was a lot of juice around is that a lot of people were doing negociant wines, starting second labels," and buying altogether less expensive juice.