Dear Client: Building a wine brand can be difficult, particularly in an increasingly fragmented market. Building brand equity is a key component. A panel of wine industry execs at the recent Unified Wine & Grape Symposium tackled brand equity and other issues. The panel included: Nicole Carter, president Merry Edwards Winery; Jordan Kivelstadt, founder Free Flow Wines; … Continue reading "Wine Industry Execs on Brand Building in a Fragmented Market"