Wine Imports Feel a Sting

Wine imports have certainly seen better days. The most recent scan data from Nielsen shows that dollar sales fell -2.5% and volumes declined -1.6% in the 4 weeks ending Nov 12. (Meanwhile domestic wines grew 5.5% in sales and +1.6% in volume). Compare that to the 52-week period when imports' sales were up +0.3% and volumes were down -1.1. As you can see, the biggest decline is coming from dollar sales and all indications lead to pricing. The average price for imports was up +8 cents in the 4-weeks to $7.12 per bottle, which is below the 52-week average of $7.20.

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