Wine has a Market Share Problem

Dear Client:From 1993 to 2016, the wine category's CAGR was 3.4% by volume, outpacing total beverage alcohol (1.2%), and grew share of servings from about 10% to almost 18%. But over the last few years, wine's "share gains have ceased," said Jon Moramarco, managing partner of BW166 and editor of the Gomberg-Fredrikson report, during a webinar … Continue reading "Wine has a Market Share Problem"

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