WINE DECLINE IN FRANCE
It looks like France isnâ€™t so different from the U.S. after all. The European country is facing a similar problem with their wine as compared to the United States beer market. While Americans are turning to wine and liquor as a substitute for beer, the Frenchies are increasingly replacing wine with beer and spirits. Ironic, huh? And if theyâ€™re not completely turning their noses up to vino, than theyâ€™re downsizing to much cheaper alternvatives like Appellation dâ€™Origine ContrÃ´lÃ¨e wines. France has lost one million regular wine consumers from 2000, and experienced a 6% drop in exports. Needless to say, winemakers are being hit with a double whammy which may force some to close their wineries in the coming years.