Wine Cocktails the Next Big Thing?

To explore the potential wine cocktail trend, we have to widen our scope a bit at WSD to include Latin America, where the wine cocktail is widely accepted. In 2006 wine importer and marketer Quintessential, introduced Argentinean white blend New Age to the US. But New Age isn't served like your average white wine, New Age is meant to be presented as "The Tincho" cocktail - served over ice with a slice of lime. It has steadily grown in popularity ever since. Currently distributed nationwide with volumes between 130,000-140,000 cases, it has been one of Nielsen's Top Ten Argentinean wines since 2010 and the number one Argentinian white wine.

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