Why Red Blends are So Hot

Red wine blends are unabashedly racing to the top of the most wanted list and they aren't showing any signs of stopping. To give you some perspective, red wine blend sales were up 25.4% to almost $313 million in net sales, according to Symphony IRI scans for the 52 weeks ending January 22, 2012 in food, drug and mass merchandise stores. That is far better than the total category, which grew sales by 6.2%. The data also reveals that growth for red wine blends are being driven by increases in velocity, coupled with small increases in distribution.

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