Why 30-Second Ad Spots Don’t Cut it Anymore

Dear Client:  "In an industry as dynamic as ours, getting the attention of our shoppers whether a supplier, a distributor, or a retailer is now harder than ever," said Dan Sanborn, head of Diageo's culture and partnerships team at this year's WSD Summit. Recently, Diageo has focused more of its marketing efforts on developing strategic … Continue reading "Why 30-Second Ad Spots Don’t Cut it Anymore"

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