Wholesaler Optimism Takes a Dip
During the third quarter of 2014, we reported that wholesaler optimism levels were the highest they've been since 2012. At the time, 56% of wholesalers were "much more" or "somewhat more" optimistic about the short term outlook for wine and spirits, but that number has fallen to 27% in UBS's most recently quarterly wholesaler survey. It's the least optimistic score UBS has seen since December 2009.
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