Where are Consumers Drinking?

As consumer brand loyalty continues to erode, the importance of winning occasions (and locations) has become critical and even the most predictable occasions are up for grabs these days. In 2015, at-home consumption was the most popular location for all three categories, but consumption outside of the home was greater for beer and spirits than it was for wine, according to The International Wine & Spirits Research's (IWSR) newly launched US Beverage Alcohol Review, which your editors managed to get our hands on early.

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