What’s New in Wine & Spirits

EXPENSIVE WINE INCREASES CONSUMERS’ ENJOYMENT Researchers at the California Institute of Technology found that pricier wine increases a person’s enjoyment of the wine. Antonio Rangel, associate professor of economics, led a research team to test how marketing shapes consumers’ perceptions, according to an AP article in Theage.com. The findings come to us during an interesting … Continue reading "What’s New in Wine & Spirits"

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