What’s New for White Rock?

White Rock Distilleries has had a lot of success with its Pinnacle Vodka line, which is often credited with starting the dessert flavor phenomenon. Whipped remains its top flavor, backed by Cherry Whipped, Chocolate Whipped, Orange Whipped and Whipped Key Lime. Other recent flavor innovations include Atomic Hots, Cookie Dough and Gummy. Their unflavored, flagship Pinnacle 80 proof remains the top seller, however, with volumes up over 20% a year, White Rock president Bill Dabbelt recently told WSD. But there is more to the Pinnacle story and the company as well. Here

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