What Would Happen Without the Three Tier System?

With the CARE Act 2011 upon us and various attempts at privatization and direct-to-consumer shipping throughout the country, one major theme is at the forefront: The Three Tier System. As you know, the system is sometimes controversial as some strongly support it and others oppose it. Rabobank's Stephen Rannekleiv recently surveyed suppliers, distributors and retailers of all sizes to gauge their feelings on the system. He found that while most believe the system "won't be eradicated any time soon," the majority of respondents "believe that suppliers and retailers will increasingly find ways around" it. That includes things like direct to consumer sales.

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