Normally your editors try to avoid writing about start up brands that haven't yet expanded to a couple thousand cases or a handful of states--much less brands that haven't even launched yet. But when a friend recently told us, "Hey, you should check out this new brand, it's handled by the guy responsible for Fireball," we made an exception. This is how our editors came to interview Richard Alexander Pomes, the former national brand ambassador for Fireball often credited for the brand's overnight success.