Wayne Rose Talks Wine Strategies at Brown-Forman

As you're well aware, the super-premium wine category ($20 +) is speeding like a freight train and continues to show double-digit growth. We've previously reported on the Top 20 super-premium brands in terms of net sales, where Brown-Forman's Sonoma-Cutrer held the number two spot. WSD recently spoke with Wayne Rose, the group brand director for Korbel and Sonoma-Cutrer at B-F, to talk about the success of the two brands as you, dear reader, are a fly on the wall.

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