Last summer, we reported that Voli Vodka had brought on industry veterans Jorge Gutierrez and Lee Strader to handle the brand as ceo and evp,national sales director [see WSD 07-24-2013]. Together, they have decades of experience at Bacardi, Whyte & Mackay and Pernod Ricard USA, and began a company called Liquid Assets Group (LAG), which specializes in brand turnaround and brand building.