Vodka Dominates Brand Loyalty, But Tequila Moving In
When it comes to spirits, consumers say they are most loyal to Patron Tequila, which ranked #9 in Brand Keys' 2011 Customer Loyalty Leaders Index after brands like Amazon, Apple and Facebook. This is the first time Patron has appeared on the list. The annual study tracks 528 brands in 79 categories and surveys people aged 18-65 who have purchased the products in the past.
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