Vodka Competitiveness Takes a Toll on Smirnoff in H1

Despite a challenging global environment, Diageo delivered 4.6% organic net sales growth in North America for its first half ended December 31. The US led growth with a 6% increase for the portfolio, driven by the company's super and ultra-premium brands and new innovations. However, the growth was muted by a weaker performance at value and standard price points, and increased competition in vodka.

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