Vodka ceo Says Premiumization and Flavored Vodka Don’t Mix

Last year Andy Glaser stepped into the role of ceo for Swedish-made Purity Vodka. The former marketer for Moet Hennessy and Heineken USA has latched on to a drastically different marketing tactic for the brand. As you are aware, flavored vodka accounts for more than 20% of the vodka market, but Purity's campaign was designed to distance itself from the flavor trend.

You are unauthorized to view this page.