Value Drives Sales at Maggiano’s

In recent years the restaurant industry has struggled in the recession, but at WSD we're seeing signs of life. So far 2012 has been good for full-service restaurants, with same-store sales up +3.7% in January and +2.7% in February. Fine dining restaurants performed much better than casual-dining, growing +5.6% versus +2.3%, according to National Restaurant News. With this knowledge in mind, WSD spoke with Maggiano's director of marketing Michael Breed to gain some insight on what the national chain is doing to drive its wine and spirits sales.

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