Truth Squad Talks Tequila

Thus far, 2014 has seen an above average number of tequila deals and extensions at the high-end of the category. Diageo kicked things off early this year with the purchase of DeLeon and Peligroso brands, Beam Suntory partnered with celebrity Justin Timberlake for Sauza 901, Sidney Frank Import Company picked up the Casamigos brand, Pernod Ricard acquired a majority stake in Avion, Patron unveiled its biggest product launch to date with Roca Patron and just yesterday, Constellation Brands announced intentions to purchase Casa Noble tequila [see WSD 09-13-2014].

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