Dear Client:Volume growth of U.S. spirits at the off-premise continues to grow, reports UBS analyst Melissa Earlam based on Nielsen data, but trading up trends especially among higher end vodkas are starting to reverse. In the four weeks to March 7, Nielsen data shows that the U.S. grocery channel, which covers 10% of spirits volumes, … Continue reading "Trading Down in Vodka Prompts Growth for Skyy, Svedka and Smirnoff"
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