Top Sales Gainers Dominated by Vodka
It takes just a few to lead the whole pack. Perusing through the 2500 spirits brands in the Nielsen database, Danny Brager, vp group client director, beverage alcohol, found that the top 25 net sales gainers "represented 56% of all of the dollar gains" for the entire spirits category, based on data from the 52 weeks to July 23. Out of those top 25 brands, 10 were vodkas, which makes up 40% of the top 25, and 4 were tequilas (16%).
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