Top Growing Spirits Brands in Food and Drug

We are starting to see higher priced spirits brands take share in food and drug stores, while lower priced brands that were hot in the recession are dropping off, according to Symphony IRI scan data in the 4-weeks to February 20. This is consistent with data that shows luxury, ultra and super premium spirits posted the most growth in the period, but these categories also took the biggest discounts. Premium and popular spirits also posted growth, albeit at a slower pace, while value spirits declined.

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