Dear Client:US whiskey (including bourbon, Tennessee and rye) accounts for 11% of global whiskey volumes and almost 20% of category value, a market share it's maintained over the last 10 years. "We believe the category has strong further volume growth and premiumization potential, especially outside the USA," writes Bernstein analyst Trevor Stirling in a recent … Continue reading "Top 6 Players in US Whiskey Control 90% of Volumes"