The Tequilas Driving Off-Premise Growth
You may recall yesterday we published some information from GuestMetrics showing Don Julio has been rapidly gaining volume share in the on-premise this year. It paints a pretty rosy picture for Don Julio, to say the least. Several readers requested we also take a look at tequila brand performances in the off-premise for a different perspective and we have obliged. Here are some of our most notable findings:
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