The Ins and Outs of Celebrity Partnerships
Dear Client: The fast (and consistently) growing tequila segment has attracted several high-profile celebrities in recent years, including George Clooney, Dwayne 'The Rock' Johnson and even Kendall Jenner. The latest celebrity to throw his hat in the tequila ring? Mark Wahlberg. Marky Mark struck a deal last year to become the principal investor in … Continue reading "The Ins and Outs of Celebrity Partnerships"
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