The Future Lies in Aging Boomers

The wine industry is poised for a strong future of growth, according to a presentation prepared by David Ozgo, chief economist for DISCUS, on behalf of SymphonyIRI Group. David expects the US wine industry to average a 3.5% annual volume growth over the next 10 years, even if there are economic disruptions. He projects a more than 20% jump in wine case shipments between now and 2015 and a nearly 50% increase by 2020. So where is that growth coming from? Largely from daily drinkers in their mid-60s imbibing in the mid-level price tier. We recently spoke with David, who gave us deeper insights into this research.

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