Tequila the New Vodka?

Dear Client:An article in Business Week suggests that growing popularity for high-end, 100% agave tequilas could propel the category to a new height in the mind of the consumer, and essentially become the “new vodka.” Journalist David Kiley admits that he “harbor[s] the same doubts about ultra-premium priced silver tequilas being worth fancy prices as … Continue reading "Tequila the New Vodka?"

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