Fourth of July did not give the spirits industry a big boost in sales, according to Nielsen scan data in food, drug, c-store and major market liquor stores. In fact momentum we saw in June did not carry over, but some of that growth in June was also due to timing issues with Memorial Day. But back to July. Dollar sales in the four-weeks to July 24 grew 1.4% while volumes grew 1.1%. The average price per 750ml bottle declined by -4 cents compared to the same period last year.