Tanduay Aims to Fill Premium Rum Void in the US

You may recall our recent report that Tanduay Rum, the second largest rum brand in the world (by volume), is launching in the US this summer. Last week was the official brand launch in Florida. "It has been a long dream of Tanduay to break in the US market and I think it's time for us to do that," Tanduay Holdings cfo Nestor Mendones recently told WSD.

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