Supreme Court Refuses Havana Case, Pernod Poised to Launch Havanista

Pernod Ricard was dealt another blow today in its ongoing effort to sell Havana Club in the United States, but this time they have a plan. First the story and then details on Havanista. This morning the US Supreme Court refused to hear Pernod's case against the Department of Treasury. You may recall Pernod lost a March 2011 ruling by the US Court of Appeals for the District of Columbia when two of three judges agreed with a lower district court that said the government was correct in blocking Pernod Ricard and Cubaexport from attempting to renew the Havana Club Rum trademark in 2006.

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