Supervalu Changes Image for the New Consumer

Dear Client:Supervalu’s new ceo, Craig Herkert (who was chief of Wal-Mart Americas), is hoping to boost the image of the nation’s fourth largest retailer with a new focused strategy. While Supervalu’s competitors were quick to offer consumers discounts and deals in the recession, Craig admits his company was “not as quick to adapt as we … Continue reading "Supervalu Changes Image for the New Consumer"

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