Super-Premium Wines Making a Comeback
With sales growth of 5.1% and volume growth of 4.7%, we'd say that wine had a strong November. In all, pricing was up 2 cents a bottle in the 4-weeks to December 11, according to Nielsen scan data. The growth came from domestic wines and super-premiums ($20 and above). Imports as a whole were lagging, particularly wines from Australia and France, but Argentina and New Zealand continued to post impressive numbers.
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