Summer Trends: Where and What Consumers are Drinking

It's officially summer, which means it's time for Americans to indulge in one of their favorite pastimes: day drinking outdoors. A whopping 90% of regular drinkers (who, of course, plan to drink this summer) say they will be drinking outdoors, according to a newly released study from Nielsen and Harris Polls. Continue reading to see where consumers will be drinking and which trends are hot.

You are unauthorized to view this page.